Challah Baking Getting “Hot?”
Friday, June 8th, 2007In the Kosher Today E-letter from June 4, there was an article about “Home Baked Challah a Growing National Phenomenon.” Some key excerpts from the article are:
-”Baking the challah bread, say food sources, has become increasingly popular amongst Orthodox, Conservative and even Reform Jews.”
-”Retailers say that many young women are increasingly buying flour and other ingredients to make the home baked challah, many adding sesame, spices and other flavoring to create what one called ‘exotic challah.’
-”Challah in general has become a popular category in bakeries and supermarkets. In one supermarket in the West Coast, most of the customers buying Challah are not observant and many do not even observe the Shabbat. “
Very interesting. Why are people suddenly becoming interested in baking challah? More religious? More interested in traditions? Any one have any input on this? On the Challah Connection website, we have seen challah sales fairly steady. Â
